05.03.2020 | news
PETRONAS SRT welcomes Monitor
PETRONAS Sepang Racing Team looks forward to being safe and smart on track in 2020 thanks to a new partnership with Swedish brand Monitor who the team welcomes as its Lifestyle Partner for 2020.
Monitor shoes are a new generation of safety footwear based on technical hiking boots. Considerable experience and an in-depth knowledge of the anatomy of the foot, combined with the latest footwear manufacturing technology, is what forms the basis for the safety footwear of the future.
The Monitor logo will feature on the top front fairing of the squad’s six bikes, with PETRONAS Yamaha Sepang Racing Team in MotoGP and PETRONAS Sprinta Racing in Moto2 and Moto3 as well as on the arms of the riders’ leathers.
All PETRONAS SRT crew across all three categories will be able to appreciate Monitor footwear with their Moniflex model.
The brand Monitor was founded in 2006 and is a part of Båstadgruppen AB. Monitor is known for safety shoes products and garments and is located in Sweden with distribution all over Europe.
Further information: www.monitorbrand.com
Fredrik Claesson, Marketing Manager, Monitor:
“Since our target group has a great interest in motorsports, we see this partnership as a natural step in our European venture and a way to increase our brand awareness. MotoGP is a hugely popular sport so we expect to reach many new fans in 2020. We are in full support of PETRONAS Sepang Racing Team for their championship campaigns ahead.”
Razlan Razali, Team Principal, PETRONAS Sepang Racing Team:
"We are delighted to gain a new Lifestyle Partner with Monitor for the 2020 season. Monitor is an exciting developing brand so there are many parallels between them and us. On track, our crews spend many hours on their feet so it’s important to be safe and comfortable in this. Monitor bring the extra benefit of being safe and smart. We look forward to working with Monitor in 2020."